Privacy policy
Last updated: 14 November 2026
Who we are
Calm Eleven is a trading name of FERROTECH Ltd (company number COMPANY_NUMBER), registered office REGISTERED_ADDRESS. We are the data controller for personal data collected through calmeleven.co.uk. You can contact us at hello@calmeleven.co.uk.
What we collect, and why
When you sign up for a free guide
We collect your email address so we can send you the guide you asked for, and occasional emails about the 11+ and our guides. Our legal basis is your consent. You can unsubscribe at any time using the link in every email.
Our email service is Kit (formerly ConvertKit), which stores and sends our emails on our behalf. Kit is based in the United States, so your data may be transferred outside the UK. Kit uses recognised safeguards for these transfers.
When you buy a guide
Purchases are handled by Payhip, which processes payments through Stripe (and, if you choose it, PayPal). Payhip collects your name, email address and payment details to complete your order and deliver your download. We never see or store your full card details. Our legal basis is to perform our contract with you, and to meet our legal obligations, such as keeping tax records.
When you email us
We use your email address and message to reply to you. Our legal basis is our legitimate interest in answering your questions.
When you visit the website
Our hosting provider keeps basic server logs (such as IP address and pages requested) for security and to keep the site running. We may use privacy-friendly analytics that count visits without cookies and without identifying you.
Cookies
This website does not use tracking or advertising cookies. When you go to checkout, Payhip may set cookies that are needed for the checkout to work. Payhip's own privacy policy explains these.
How long we keep your data
We keep your email address until you unsubscribe or ask us to delete it. We keep order records for as long as the law requires for tax and accounting purposes, usually six years.
Your rights
Under UK GDPR you have the right to access your data, to correct it, to have it deleted, to restrict or object to how we use it, to data portability, and to withdraw consent at any time. To use any of these rights, email hello@calmeleven.co.uk.
If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk. We'd appreciate the chance to put things right first.
Children
Our website and guides are for parents and carers. We don't knowingly collect personal data from children.
Changes
We may update this policy from time to time. The date at the top shows when it last changed.